I’m sitting in a hostel in Mexico, and the birds are singing while the men are musing. I’ve been traveling alone as a woman for three months now, so this scene is all too familiar. A group of late-20- to early-30-year-old, semi-enlightened, emotionally detached, Eckhart-Tolle-quoting, Birkenstocked menxsit around in a soul-searching circle jerk, discussing the(ir) meaning of life and how they can totally get you the best weed you will ever smoke, man. My experience of the New Age movement is that it has become synonymous with man’s journey to self. I recently picked up a tattered copy of Jack Kerouac’s traveler’s rite-of-passage cult classic On the Road, and now I can’t help but see Kerouac’s protagonists everywhere I travel - from hostel to commune to farm to campsite - journeying down the road (once less, now more, due to Mexico becoming an anti-vax and gap-year haven) traveled. As I sit and write this article, I think of the book’s legacy sixty-six years later, and I wonder: who is this road for?

On the Road is a story about Sal Paradise and Dean Moriarty, two young men navigating the open road of a hedonistic 1950s North America - the road from East to West and everything in between. The story is told by Paradise, but Moriarty is the one who captures all our attention. Moriarty is a traveler’s wet dream: he floats around the world doing everything and everyone; he is larger than life itself. For any traveler, or those longing to travel, the words send electric shocks through your system as you experience, perhaps for the first time, what it is truly like to be free.

But here’s the catch - it’s nearly impossible to imagine the travelers in On the Road as anything other than men. And not just the protagonists, but all the waifs and strays they pick up along the way. The women characters that do exist are interchangeable wives, lovers, or mistresses - Moriarty ends up with three wives and constantly switches between them. In one chapter, Paradise asks a lover, “What do you want out of life?”

“I don’t know,” she said. “Just wait on tables and try to get along.” She yawned. I put my hand over her mouth and told her not to yawn. I tried to tell her how excited I was about life and the things we could do together… she turned away wearily.

In Kerouac’s world, men are frantic while women are static, men are searching while women are yawning. It seems that the women have given up on their lives before they even began.

In truth, I can’t help feeling intensely jealous of Moriarty (and all his descendants). I want to float around Mexico, jump into strangers’ trucks, and sleep alone under starlit skies. I recently stayed at a nudist hippie camp full of men flirting with their divine masculinity. The camp reeked of gender essentialism, misaligned chakras, and German self-help gurus. One night, I ended up at a psytrance beach party where a well-respected community leader offered to give me a lift home after a fellow camper had come onto me unexpectedly. The community leader - of which community I am unsure, as it was definitely not Mexican but rather a transient New Age hippie gathering from lands far away - became my knight in shining armor, whisking me away from the beach party on his motorbike. We zoomed down the highway, the wind sweeping through my hair. Was this my Dean Moriarty moment, at 4 a.m. on the Oaxacan coast?

Unfortunately not. The moment ended abruptly when I was ejected off the motorbike for declining to go back to his place, no longer worth his time. I had to walk home alone with a rock in my hand to scare off wild dogs. The next day, he led healing circles and spread words of wisdom. Soon after, a fellow traveler reminisced about jumping into a stranger’s van on the highway, who offered to take him to a party in the mountains - then seemed confused and even judgmental when I said I would be wary of doing the same alone.

When poet Sylvia Plath wrote, “…my consuming desire to mingle with road crews, sailors and soldiers, bar room regulars - to be a part of a scene, anonymous, listening, recording… I want to be able to sleep in an open field, to travel west, to walk freely at night,” it felt like she epitomized the frustratingly gendered experience of traveling: the desire to be a fly-on-the-wall, anonymous, contrasted with the reality that women are subject to the omnipresent male gaze wherever they go. Of course, times have changed since Plath wrote this note, but with the viral TikTok question, “Women - what would you do if there were no men on earth for 24 hours?” often answered with “walk around freely,” we can see that, as years pass, the same fraught relationship plays out between women and space, whether walking to the local corner shop or down the highway.

My intention isn’t to victimize women travelers, or to put women (or any people who don’t fit that aforementioned traveler demographic) off traveling - quite the opposite. I want them to take up space from generations of Moriarty carbon copies. I want men traveling to make that space, to acknowledge that the Road narrative was written for them, and that their oblivion and detachment is not only annoying but harmful. I want the road repaved, and the story of travel rewritten. But that’s bigger than a plane ticket - it’s about changing who feels entitled to travel, who sees themselves reflected in the narrative, and who feels safe enough to journey.

I’m sitting in a hostel in Mexico, and the birds are singing while the men are still musing. The birdsong crescendos, and for a moment it drowns out the soul-searching circle jerk. The group of men turn to me and ask what I think the meaning of life is. Their gazes fix on me as they wait patiently for what I am about to say. I open my mouth and… just kidding. They want a lighter.




‘On the Road’ - The Not-So Divine Masculinity of New Age Travel Culture'

(read on Substack)

TW: domestic violence, sexual violence, femicide.

Today is the International Day for the Elimination of Violence against Women. The epidemic of violence against women has been intensified by the outbreak of COVID-19. One woman is killed by a man every three days in the UK. Domestic abuse, femicide, and other forms of oppression of women happen because of the violent misogyny that pervades our society. This is a truth that intersectional feminist collective Feminist Collages London are forcing people to confront through their slogans and activism. Inspired by their instagram @feminist_collages_london, Eliot Lambert got in touch with Angélina, a member of the collective, to find out more.

E: Can you tell me about how your collective first started?

A: It is a branch off a wider movement that started in Paris in early 2019. What happened that year was that one feminist activist in Paris started doing these actions, so she would just paint letters on A4 sheets of paper then paste the slogans on walls. It started out as a way to raise awareness about femicide, which was an issue in France that wasn’t really talked about much in the media. Just like in the UK, it wasn’t really talked about as a systemic oppression kind of thing. Initially, it was mainly to write the names of the victims as a way to honour and remember them. This girl started out on her own, then invited other activists to join, and created a group called Feminist Collages in Paris. From there, it just kept on growing, and different groups started being created in a bunch of cities in France, and then the idea spread elsewhere – so that’s how the London branch started. It was a friend of mine, in December 2019, who saw that this was happening in France, and she was like, this is really cool, why is there nothing happening like this in London? And so, she started a branch, and as soon as I saw it, I joined. It’s been growing ever since.

E: How does your collective operate? How often do you create slogans and put them up?

A: We used to go out once a week, and then recently, before the lockdown, it was about twice a week, because the group grew quite a lot, so there were more people and therefore we could split up and do different days. Basically, the movement has no hierarchy; it’s a horizontal movement, so we decide on actions and slogans together, and we discuss everything with voting. Sometimes, the slogans might be on a particular theme, depending on if there is anything on the news that we’d like to do something about. general, so again about femicide. Although it’s not just about this topic anymore, it’s been expanded to any form of sexism, or any form of oppression that intersects with sexism, such as the misogynoir.

E: What does intersectionality mean to your movement and why is it so important?

A: Intersectionality is important to our movement because we feel that feminist movements aren’t that inclusive of gender minorities, so we wanted to create a safe space for everyone affected by misogyny – be it cis-women, or trans people, or queer people in general who don’t really fit the norm, as well as racial minorities, who are often overlooked in feminism. It’s important to understand that there are different levels of oppression; it’s not about creating a pyramid and saying I’m more oppressed than you, it’s just about understanding how all of these things are very intricately linked. The last thing we want is to put people in boxes and separate them, so it’s a way to say that we are all united and we all have a common purpose, let’s say mission, that we’ve given ourselves.

E: A lot of your work seems to address domestic abuse. Do you work directly or indirectly with women affected by domestic abuse, sexual violence, or other forms of oppression?

A: We don’t work directly with victims, it can happen, but what we mainly do is act as a sort of go-between. For example, one woman contacted us and said that she was experiencing domestic abuse, then we spread the word and tried to find a place for her to stay. That’s something we did during the last lockdown; we did an action to raise awareness on domestic violence and the fact that being locked at home isn’t safe for some women and other oppressed people. We also announced that if anyone was in danger or needed a place to stay urgently, they could contact us, because within the group there were a few people who had rooms available to host people for a few days, or we could redirect them to a refuge.

E: Would you call your slogans art?

A: I tend to view them as a form of street art, even though we don’t present ourselves as artists or as an art movement at all. I think that to do so would put them into a box and maybe discourage people from joining, if they felt that the actions were too artsy and something that wasn’t really for them, whereas this is a very accessible way of doing things, as it’s just black paint and A4 paper, and anyone can do it. We want it to be DIY and open to anyone, so I think the aim of the movement, and how easy it is to go on actions, is to show that activism is accessible, and that anyone can be an activist if they want to – if they are willing to put in the work, the passion, and the commitment.

E: I think that’s exactly what drew me to your Instagram page, that your actions seem very accessible. What’s the significance of the actions taking place on the street?

A: The street is symbolic for a few reasons. First of all, it’s somewhere that you find people from all backgrounds, so everyone will be confronted by the slogans, be they the oppressed or the oppressor. So, in that way, it’s kind of the biggest platform really that we could use. Also, the street at night, because we do these actions at night, is usually a time and place when women and minorities feel unsafe, so to go out in a group is taking the power back, and says that the street also belongs to us, by using the street politically.

E: I love how you’ve renamed roads after inspirational feminists, such as ‘Audre Lorde Lane’. I read recently, for the first time, Audre Lorde’s essay ‘The Master’s Tools Will Never Dismantle The Master’s House’, and I wanted to ask what tools you use to dismantle the patriarchy?

A: I think the method of the whole movement falls into the category of civil disobedience. You can’t use something that has been used by the oppressor in a good way, because fundamentally the reason why the oppressor’s tools have been used and originated are for oppression. So, you can’t really turn back and say I’m going to use the same tools, but because I do it, it’s going to be powerful. That’s just my belief; it’s not going to work; it’s not going to bring about change in the long term. So, that would be the more reformist approach, as opposed to revolutionary, and I think within the movement we are more in the revolutionary mindset. We want to put out strong slogans and then really confront people with the truth. And if these people are privileged, maybe they’ll become aware of their privileges, and if they’re underprivileged, they’ll hopefully feel some sort of connection and know that they’re not alone.

E: How can those interested join the movement or show their solidarity?

A: The movement is open to anyone who is not cis-male, and if you go on our Instagram page, you can send us a direct message, and we’ll be in touch, and we’ll make sure that you know what to do and how to participate in an action. If you don’t feel ready to go out with us and stick, you can share our work, spread the word – that’s really important. We also have a legal defence fundraiser just in case something goes wrong, but also to purchase equipment if one of us doesn’t have the means to do so. That’s all on our Instagram in our bio if you want to find out more about us. The other thing is, if someone thinks this is a really good idea, and they don’t live in London, they can start their own movement, all they need is maybe a few friends or they can even do it alone at first, and then we can share that there is a new group in another city – that’s how the London one started.











(image from @feminist_collages_london page)

Writing on the Wall: Feminist Collages London








Excerpts from my Undergraduate Thesis 'Can AI be Feminist?' (2021)




The Cyborg Myth as a Tool of Feminist Liberation?

Haraway describes her cyborg myth as ‘about transgressed boundaries, potent fusions, and dangerous possibilities which progressive people might explore as one part of needed political work.’ She has radically decontextualized the cyborg from its Cold War hypermasculine origins and transformed it into a catachrestic metaphor for transgression, as a hybrid ‘creature of reality as well as a creature of fiction’. Haraway draws a comparison between cyborg writing and the writing of women of color - they are both about survival as transgression and language as subversion. 

The poetry and stories of US women of color are repeatedly about writing, about access to the power to signify; but this time that power must be neither phallic nor innocent... Cyborg writing is about the power to survive, not on the basis of original innocence, but on the basis of seizing the tools to mark the world that marked them as other.

For Haraway, women of color can be seen as cyborgs, but whether this affiliation is appreciated by them or not is contested, considering the implication of furthered otherness and possible dehumanization. Is the cyborg trope, like the monster or goddess trope, productive in its othering?

Paula Moya thinks not, she writes that ‘Haraway's conflation of cyborgs with women of color raises serious theoretical and political issues, because she conceives the social identities of women of color in overly idealized terms.’ Moya sees Haraway as ironically essentializing the identities that she claims to liberate. She argues that ‘neither marginality nor survival is a sufficient goal for a feminist project.’ In contrast, surviving on the margins is what empowers Lorde: ‘So it is better to speak/remember/we were never meant to survive.’ She reiterates Haraway’s urge to ‘seize the tools to mark the world that marks them as other’ when she writes in her essay ‘Transforming Silence into Language and Action’ that ‘we share a commitment to language and to the power of language, and to the reclaiming of that language which has been made to work against us.’ 

To Haraway, myths are seen as symbolic explanations for universal truths, so are integral to the upholding of dominant belief systems, the most obvious example being the Bible which has underpinned Western culture for centuries. She sees the cyborg myth as a challenge to that domination and recognises the importance of reworking language and communication in this subversion:

The tools are often stories, retold stories, versions that reverse and displace the hierarchical dualisms of naturalized identities… We have all been colonized by those origin myths, with their longing for fulfillment in apocalypse... Feminist cyborg stories have the task of recoding communication and intelligence to subvert command and control.

Lorde similarly recognises the impact of dominant myth systems on what she defines as the ‘mythical norm’: 'Somewhere, on the edge of consciousness, there is… a mythical norm, which each one of us within our hearts knows ‘that is not me’. In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. It is with this mythical norm that the trappings of power reside within this society.'

 This implosion is explored not just through the manifesto’s words, but the act of cyborg writing itself. According to Alexis Harley:Cyborg writing is not simply a representation of something. What it is about and what it is are hybridized, or cyborgified. The entanglement of the organic and the technological, nature and culture, manifests in writing where form and content interpenetrate, where what is said and how it is said collapse into each other. The semiotic is material; it is not merely the representation of the material. Matter is semiotic. It makes and has meaning.’ 

The cyborg myth is therefore transgressive not only through content, but through form, as the two categories implode into one. 

However, the overlap between content and form, material and semiotic, has been a source of criticism. Judy Wajcman argues that Haraway is more concerned with the textual and philosophical than the political and practical: ‘Haraway is much stronger at providing evocative figurations of a new feminist subjectivity than she is at providing guidelines for practical emancipatory politics.’ Sally Wyatt echoes this sentiment: ‘While it seems clear that Haraway intended [the cyborg metaphor] to be a political tool with which both to deconstruct the gender relations of technology and to build a new political agenda for feminism, it has more often been employed solely as a tool for deconstruction.’ Nonetheless, practical emancipatory politics would not be possible without imagining alternative myth systems that change the way we define ourselves and the world around us, which Haraway describes as ‘liberation rests on the construction of the consciousness, the imaginative apprehension, of oppression, and so of possibility’. The imagination is a powerful tool for transgression, because to believe the unbelievable leads to speaking the unspeakable. 


Chapter Three: Feminist AI Projects


Introduction

The Xenofeminist Manifesto urges feminists to wake up to the complexities of the digital age: 

The excess of modesty in feminist agendas of recent decades is not proportionate to the monstrous complexity of our reality, a reality crosshatched with fibre-optic cables, radio and microwaves, oil and gas pipelines, aerial and shipping routes, and the unrelenting, simultaneous execution of millions of communication protocols with every passing millisecond.

​In this spirit, a counter-hegemonic feminist movement is emerging that seeks to disrupt the status quo of AI. It may still be marginal, but its intent is radical – to develop ethical and equitable algorithms, while following in the footsteps of Haraway, who recognised the transgressive potential of intelligent machine technology. However, where Haraway has been criticised for ‘being much stronger at providing evocative figurations of a new feminist subjectivity than she is at providing guidelines for practical emancipatory politics’, these new technofeminists are seeking real-world tools for liberation and change, by creating AI systems free from algorithmic bias. As such, they are addressing Sandra Harding’s key question: can technology be used for feminist means? 

​There are a growing number of AI projects operating in this space – such as Data Feminist Principles, Feminist Principles of the Internet, Feminist AI and Mimi Onuoha’s Library of Missing Data Sets. The projects are all interdisciplinary, meeting at the intersection of technology, art, design and politics, allowing for more open-minded and critical questioning when it comes to envisioning an ethical, equitable and feminist future for AI. This chapter focuses on two ongoing projects - Feminist Data Set and Queer AI. Both focus on re-working the machine-learning process to build a feminist/queer chatbot, recognising that the data input must be intersectional and diverse to reflect on situated and community knowledge. Rather than seeing AI systems as impenetrable black boxes, they want to improve them, making them more sensitive to the lived experience of those who do conform to the norms of the white patriarchal system.


Feminist Data Set


Caroline Sinders is the founder of Feminist Data Set and a key innovator in the field of AI research, so I reached out to interview her in March 2021. A Gen Z American based in Berlin, she argues that ‘AI on its own is nothing scary, in the way that malware on its own is just a bunch of lines of code. The issue is the raw data that feed the neural networks.’She started Feminist Data Set after working at major tech company IBM Watson, where she was surprised by the lack of critical engagement from her co-workers about the data sets that they were building together. She explains: ‘I had a lot of questions, critique and feedback, and I remember one day my boss said, “You know, it’s not your responsibility to question everything we’re doing; it’s your job to make sure the project doesn’t fail.”’ For Sinders, this reaction highlighted the success/fail binary inherent in the field of technology and the lack of value placed on constant adaptation and evolution to minimize bias, which – in classic Marxist terms – alienates workers from the product of their labor and removes them from any form of accountability. 

Responding to this issue, she set up Feminist Data Set to explore an alternative methodology where ‘every step of the machine-learning process is thoroughly re-examined through a feminist lens.’ She does this by running collective and iterative workshops, relying on communal decision-making:

I don't want to be the person saying, “This is feminist data”; that doesn't feel very feminist to me. I think an equitable form of data collection has to come from different groups of people working collaboratively...it becomes bigger than any individual decision.

​There are seven steps in the workflow: 1) data collection, 2) data structuring and training, 3) creating the data model, 4) designing a specific algorithm to interpret the data, 5) questioning whether a new algorithm needs to be created to be ‘feminist’ in its interpretation or understanding of the data, 6) prototyping the interface, and 7) refining. The long-term aim of the project is to produce a feminist chatbot, but for now she is more concerned with auditing data and, if necessary, locating alternatives. 

When I ask her to define ‘intersectional feminist data’, she responds:The big thing is trying to explain to people that intersectional feminism can manifest in writing without the word ‘intersectional’ being used. It is not just the topic of a text, but the approach it takes that is critical. For example, an intersectional article on wage inequality would break down how black women, indigenous women, Latinx women, Asian women, white women, trans women and trans men, and non-gender binary people are all paid differently. But a non-intersectional article would say women are paid less than men.

​As with Joy Buolamwini’s case study from Chapter Two, intersectionality is key in understanding the discrimination of black women through algorithmic bias, which is why data need to reflect on these differences, and to see intersectionality not as ‘the morcellation of collectives into a static fuzz of cross-referenced identities, but a political orientation that slices through every particular, refusing the crass pigeonholing of bodies.’ 

Because Sinders is working with intersectional feminist data, she says that ‘what I find really interesting – and this is a big point of the project – is that a lot of older feminist literature can't really be in the data set, because it's not intersectional.’ This creates a point of generational tension between her and Haraway, as she sees ‘A Cyborg Manifesto’ as an older feminist text with outdated language - ‘it is not everything I want it to be right now’. She goes on to explain that ‘language and how we describe equity are constantly evolving, which is necessary, important and urgent. Sometimes, things written just four or five years ago can already feel slightly outdated, as if they are not acknowledging all the different kinds of harms that are in the world.’ Although this challenges the perception that ‘A Cyborg Manifesto’ is a proto-intersectional text that articulates a worldview ahead of its time, Sinders does acknowledge in the Feminist Data Set manifesto that she is ‘inspired by the cyborg manifesto, our intention is to add ambivalence and disrupt the unities of truth/information, mediated by algorithmic computation’.


Queer AI


​Based in Los Angeles, Emily Martinez is a queer Latinx new media artist, digital strategist and founder of Queer AI. Launched in 2018, a year after Feminist Data Set (which she acknowledges as a source of inspiration), Queer AI experiments with creating conversational chatbots trained on a corpus of queer and feminist theory and literature. The chatbots are supposed to transcend functionality to become complex, emotional and empathetic, embodying the messiness of what it is to be human. Unlike Tay, the bot in Chapter Two, they are designed for one-to-one conversations with humans, rather than a public forum like Twitter, where intimacy is hard to achieve. 

The Queer AI manifesto advocates:The queering of communication technologies. The queering of machine learning algorithms.The careful and collaborative curation of training material by and for a diversity of sensibilities and actors.The cumming undone of logics and sense making.The slipperiness of language.The accidental poetry of nonsensical miscommunication er(r)o(r)s.Fluid autonomous playful uncompromising disobedient bots.Messy fleshy curious humans.User intent mismatches as erotic deviations.Existential pause.Deep learning for deep orgasms.

The manifesto implies that the queering of AI is more than just diversifying the data set but approaching it in a transgressive and playful manner that celebrates ‘the slipperiness of language’ and ‘the accidental poetry of nonsensical miscommunication errors.’ The potential for imperfect and erotic embodiment through machines offers the excitement of the unknown and resonates with the ‘non-innocence’ of Haraway’s cyborg. 

This appreciation for the ‘slipperiness of language’ requires being offset against the necessity for ‘careful and collaborative curation of training material’. Martinez writes that Queer AI is ‘not interested in adding to the mega corpus of straight white dudes training neural nets with boring fembot fantasy tropes for the lonely machine love future full of rapey robot sex.’ She is referring to the young ‘tech bro’ white male demographic that dominates AI programming, critiquing their tendency to create predictable and soulless chatbots that reflect only on heteronormative desires and values.

By contrast, she is trying to decolonise the language of AI ‘For the very first bot I made, trained on Audre Lorde, I meticulously cleaned all of the input text (a book and a half), which took me two days to complete. The entire corpus weighed in at just under 200KB, which is considered “useless” by most standards, but it’s what I had to work with, so I went with it.’ 

The contrast between this Audre bot and the Tay bot is striking, as revealed in this small sample of conversation:

> Emily – sometimes I feel like I’m afraid of my own power.

> Audre – like I’m going to run the risk of being dominated by someone who is, well, more powerful than I am... like I’m going to lose it all, when in fact power is actually expanding exponentially every time I think about feminism and lesbianism.

​It is significant that Martinez chose Lorde’s work as a model of appropriate queer literature, as Lorde was also an inspiration for Donna Haraway when writing ‘A Cyborg Manifesto’ (see Chapter One). The legacy of her language clearly lives on, without being ‘outdated’.

While the Audre bot was a small-scale experiment, the Queer AI chatbot – turned on in 2018 – was trained on 50,000 extracts about queerness, eroticism and sexuality taken from queer theatre, incorporating the work of authors such as Oscar Wilde, Caryl Churchill and Jean Genet. Two years later, the data set had diversified and grown to eight million pages. Martinez writes about the result of her experiment: ‘Spoiler! When you use a corpus of queer theatre (mostly from the 1980s, at the peak of the AIDs crisis) to train a language model, you will likely generate an algorithm that is biased towards expressing the legacy of trauma endured and experienced by the characters in those texts.’ It is interesting how she uses the word ‘biased’ in terms of expressing trauma, because this implies bias is inherent and inevitable regardless of the algorithm, whether it fuels discrimination. Arguably, wherever there is language, there is bias. 

Martinez is in the process of making a toolkit that teaches beginners how to create their own text-generating chatbots. Like Sinders, she is less interested in big data, with its acceptance of hegemonic ‘universal’ language, than the sort of data that account ‘…for the nuances of small, marginalised, or intentional communities – their identities, lexicons, vernaculars, sexualities, and sub/cultures.’ She asks: ‘How do we prepare data sets and set up guidelines that protect the bodies of knowledge of our communities… rooted in shared, agreed-upon values?’ She believes that making a project community-facing has the potential to demystify AI and reduce the power of the major tech companies which dominate the field. It may be a small act of protest, but re-thinking how algorithms can be educated could prove to have a significant impact, if tech companies are pressured to adopt their tactics and make their models more ethical and equitable. 

Like Feminist Data Set, Queer AI is a work-in-progress and will continue to evolve as language evolves. So far, it has a landing page with a growing community of users, and a functioning chatbot that has gone through its trial stages. Ultimately, however, the success of the project will be judged less by the quality of the automated conversations it generates than by the ongoing process of critique and debate. The aim is to provoke, interrogate and experiment, all in the name of protest.


Conclusion


This chapter started with a radical demand for feminists to take action against ‘the monstrous complexity of our (digital) reality’ and the criticism of Haraway for not providing ‘guidelines for practical emancipatory politics’. In this context, new projects are emerging that seek to fill the vacuum and challenge the dominant paradigm. While ‘algorithmic oppression’ may indeed be embedded within the ‘operating system of the web’, it is reasonable to expect that awareness of bias, discrimination and injustice will grow over time – not because of the goodwill of the big tech companies, but because of the persistence of activists like Caroline Sinders, Emily Martinez and others who hold them to account and offer up alternatives which push for a more ethical and equitable future.